13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Sports

It’s been a big year in the world of sports, thanks in no small part to our nominees, who made waves with their athletic feats and shared their experience with the world—giving fans a look into the lives of their heroes. No matter how they performed on the field, on the court, or in the pool, these athletes won us over on social media.

If you’ve worked with a great athlete for a social media project enter the Best Use of Social Media for Sports Shorty Award.


Cam Newton
While Carolina Panthers quarterback Cam Newton might be an NFL MVP, it’s sometimes hard to take him seriously. Cam brings his 3.5M+ Instagram followers on the field to show that while football is a professional sport, it doesn’t always have to be so serious. With his attitude of “I post my way” (and a customizable keyboard app of the same name), h…
Ibtihaj Muhammad
Sabre fencer Ibtihaj Muhammad represented the United States at the 2016 Summer Olympics in Rio, the first Muslim woman to do so while wearing a hijab. She earned bronze in the Team Sabre event, making her the first American Muslim woman to bring home a medal, too. Ibtihaj took up fencing because it was a sport that allowed her to cover in a way th…
Indi Cowie
Indi Cowie is a young, Scottish-American soccer freestyler with impeccable ball-handling skills. She started her career in European football in the Scottish Women’s Premier League before moving into American soccer as an assistant coach for the North Carolina Tar Heels. In 2012, world-famous player Lionel Messi deemed her the globe’s top freestyle…
Michael Phelps
We all know Michael Phelps is the most decorated Olympian of all time, but we didn’t know him as a father until this year when the world was introduced to his son Boomer via Instagram. In his spare time, Michael finds his way into everything from Spike TV’s Lip Sync Battle to global ad campaigns for Beats by Dre, becoming one of the most entertain…
Richard Jefferson
Most people know Richard Jefferson as the guy who came in during Game 3 of the 2016 NBA Finals to replace an injured Kevin Love. Jefferson helped boost the Cavs, win the game, and ultimately upset the Golden State Warriors for the championship. Off-court, he’s the GOAT on Snapchat, giving his fan followers behind-the-scenes looks into locker room …


Calvyn Justus
The Olympics are a global phenomenon attended only by the lucky few, with competition limited to the most elite athletes on earth. But with the help of South African Olympic swimmer Calvyn Justus’ vlogging of the epic events and ceremonies, you could almost feel like you’re in the middle of the action. From training before the Games to the weight of emotion…
Hunter Pence
Which came first, Hunter Pence the right fielder for the San Francisco Giants or @hunterpence the Instagram star? It doesn’t matter as long as we get to enjoy both. Hunter is a serious player who happens to sideline as a social media comedian. The newlywed and his wife Lexi are always cracking jokes—whether it’s a water balloon sneak attack on his teammates…
Jamie Vardy
As the title of his 2016 book says, Jamie Vardy came From Nowhere to become a wildly successful British football star. Released from his childhood team at 16, Jamie started on a true outsider’s path to glory. After years of proving himself on small-time teams, Jamie became striker for Leicester City Football Club and the national team of England. With a sto…
Jessie Graff
Don’t mess with Jessie Graff! The professional stunt woman has a black belt in Taekwondo and a black sash in Kung Fu, is a pole vaulter, trapeze artist, and professional stuntwoman, and is a TV personality best known for her time on American Ninja Warrior. She can swing from the ceiling, do endless rounds of pull-ups (simultaneously helping her mom do some …
Rickie Fowler
Rickie Fowler proves that golf isn’t just an old person’s sport. At 28, he’s one of the youngest golfers on the PGA Tour and reached 4th in the Official World Golf Ranking this year. Not only is he a pro golfer, but he’s a pro social media strategist giving his 1M+ Instagram followers everything they want and more—movement workout sessions, golf cart races,…
Steele Johnson
Steele Johnson couldn’t even believe that he won a silver medal at the 2016 Summer Olympics in Rio for diving, so he took to his YouTube channel to vlog about it! At 20 years old, Steele has lived a noteworthy life, coming back from a head injury incurred while diving to become a Team USA medalist. But his diving game isn’t the only thing on point—he’s also…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!