From the 8th Annual Shorty Impact Awards
Micro-site or Blog
This award honors the most creative and effective microsite as part of a social good campaign, original content or initiative. Often a temporary asset that is built for a limited time, either as an individual web page or a small group of webpages, as part of a social good campaign, microsites can be used to target donors, enhance awareness efforts and entice visitors with a specific call to action.