13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps
Of the Year

From the 12th Annual Shorty Awards Best Media Buying Strategy on a Shoe-String

This award honors campaigns with the most impressive on-a-shoe-string media buying strategies across platforms including social, mobile and video. Programmatic strategies are eligible for this award. Budget must fall between $0 and $10,000 to qualify.

See previous winners and honorees here.

Winner

Shoe-String Media Buying Strategy
winner
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declared images in the media as a health issue.* That’s why CVS, a purpose-driven retailer, introduced an initiative focused on creating a better, health…

Finalists

Shoe-String Media Buying Strategy
finalist
PINCHO is Not a Factory
Pincho Factory is a local, family-owned fast casual restaurant chain based in Miami. They spent 14 months working on a rebrand to dropping “Factory” from the name and introducing a new identity before they prepare to expand nationally.  Our challenge was to produce a social media campaign that generated awareness letting people know Pincho Fact…
Shoe-String Media Buying Strategy
finalist
audience
TCL Halloween Campaign: #TCLHallowin
Halloween, beloved for its festive traditions, has in recent years become a social media sensation. This year, TCL Electronics saw an opportunity to drive greater awareness of its brand while celebrating Halloween with a global audience, and decided that its key messaging would be “#TCLHallowin - A Halloween Giveaway.” TCL engaged the Hylink te…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!