12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Best in Beauty

The beauty space on social has become super saturated in the past few years. Customers are no longer asking for help at a beauty counter, they’re looking on YouTube and Instagram. These twelve creators are the most innovative, best and brightest of the beauty community.

If you’re a brand looking for recognition for your use of YouTube, enter the Best in Beauty Shorty Award.


Ellarie Noel
From unemployed single mother to celebrity beauty vlogger and blogger, Ellarie Noel has proven herself a master of transformation. The “Mommapreneur” with 500K+ YouTube subs and 1.3M Instagram followers has captured fans and a-list brand representation through her immensely talented makeup tutorials, blog, and daughter collabs. From adult and kid …
Lewys Ball
Lewys Ball is here to prove that “makeup is for everybody to wear.” Fostering an early fascination with the artistry of cosmetics, Lewys released his initial teen beauty tutorial videos four year ago, and just a few short years later, Lewys is a leading beauty creator, diversity spokesperson and Rimmel campaign star. Sharing DIYs for any budding s…
Maye Musk
IMG model and Cover Girl Maye Musk is “just getting started.” In no way overshadowed by her tech giant son Elon, the former dietician turned international model is making history and headlines at the young age of 70. Embracing her silver hair, Maye’s look has since earned her acclaim as Vanity Fair’s “It Girl,” gracing billboards in Times Square, …
Sabina Hannan
Beauty icon Sabina Hannan is helping to introduce and inspire Muslim glamour to a global audience. Profiled by Allure, Elle, Teen Vogue and Glamour, Sabina infuses culture, fashion and lifestyle with makeup-oriented content to create a window into her world. From sparkling glam glows to Hijab tutorials, cultural Q&As; and a spicy ramen challenge w…
With sultry smoked lids and wings for days, Karen Sarahi Gonzalez is turning up the heat online. The Mexicana beauty-schooled stylist has caught the attention of a global audience through her glowing makeup tutorials on YouTube and Instagram. Playing with palettes and music to showcase a variety of must-achieve looks, from metallic wings to cotton…


Cydnee Black
Inspiring fans to “live everyday like you’re Glen Coco,” YouTuber beauty influencer and stylist Cydnee Black is doing just that. With a year full of personal and professional milestones, Cydnee imparts savvy makeup, beauty and hair tutorials, filled with black pride and life advice. From coverage by Elle in 2018 as a WOC beauty influencer to the year’s vlog…
Destiny LaShae
As her love of drawing transformed into a career as a makeup artist/vlogger, Destiny LaShae has risen as a star in the world of beauty. With a goal to beautify, and integrate women with underrepresented skin tones in the makeup industry, Destiny combines tutorials and beauty hacks with glowing skin color-crossing innovations. YouTube vlogs, DIY makeup tutor…
Dian Pelangi
Designer and Creative Director Dian Pelangi has emerged a global fashion icon, Wardah Beauty brand ambassador and social media style icon. Pushing the boundaries with colorful reinventions of traditional Muslim fashion, Dian’s east-meets-west beauty innovations and social savvy captured an Instagram following of nearly 5M, with an additional 1M+ across Face…
Gotham City-based beauty influencer, blogger and “professional treasure hunter” Renée Chow is hunting down and sampling the best in skincare and makeup “so you don’t have to.” Motivated by problematic skin in her teens, the “skinthusiast” turned to YouTube to vlog her product quests in hopes of helping others through her samplings and reviews. Renee quickly…
Ling KT
Motivated by Arnold Schwarzenegger’s “6 keys to success,” England’s beauty vlogger Ling K. Tang has built a self-made career pursuing her passions. Ling’s craft and influence quickly caught the global eye with fantasy-glam Harry Potter Slytherin palette looks, a unique humbled style, and authentic relatability. Encouraging her followers to “Be Fearless, Be …
Samantha Ravndahl
Canadian “youtube person + dog enthusiast” Samantha Ravndahl is not your typical makeup vlogger. Breaking into the beauty scene with edgy humor and an Instagram handle inspired by her love of snakes, Samantha has captivated the internet through her authentic personality and multi-genre color fantasy looks. Amassing nearly 1M YouTube subscribers, 2M+ Instagr…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.