Lori is a strategic creative leader and writer with nearly two decades of experience crafting award-winning campaigns, innovative marketing initiatives and highly successful social media campaigns across multiple brands. She has served as VP, Group Creative Director leading the creative social media and content teams for Genesis and Hyundai at INNOCEAN where she established each brand's social presence, from the early days of war rooms, Facebook and Twitter to the explosion of TikTok and creator marketing, and is here for what’s next. She launched the first-ever auto OEM paid campaign to run on TikTok in the U.S. She has lead robust social media response teams through multiple Super Bowls, including real-time response during Hyundai’s live Super Bowl ad “Operation Better,” produced a live Quarter Time comedy show in 2020, and headed up the largest cross-brand Instagram collaboration in 2024 through “The Big Hyundai Handoff.” Named one of ADWEEK’s Creative 100, Lori has received many awards, from Shortys, IACs, Webbys, Clios, Effies, One Show and Cannes for integrated work across multiple campaigns. But her favorite honor has been "best boss ever" because leading passionate teams to success and seeing them flourish is the ultimate reward. Lori holds a master of fine arts degree in creative writing from Chapman University and lives in Southern California where she enjoys writing, freelancing, bike riding, and traveling with her husband and dog.