Jim Tobin is the CEO and Founder of both Ignite Social Media and Carusele as well as the author of the 2013 book, "Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World," and the 2008 book, "Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing. Ignite Social Media was founded in 2007 to help brands improve their marketing with social media. The company has grown from 3 people to over 100 in 2013 and now works with some of the world's largest brands. Tobin holds a BA in politics from Duke University and a MA in Public Communications from The American University.