Jeannine Feyen is a 20+ year communications leader who has worked at both global agencies and boutiques/start-ups. She currently leads communications at Talkspace, the pioneering virtual therapy company that is making quality mental health services more accessible and affordable. She serves as the steward of the company’s narrative and helps keep Talkspace in the conversation - from pop culture to public health. She credits her ability to champion PR and demonstrate the value of earned media and influence to her 10+ years at Ogilvy, both in Asia and the US, working on integrated brand campaigns/brand storytelling for Dove, American Express, LG, Ford and later, Lincoln (with WPP-boutique Hudson Rouge), while she stays true to her roots as a publicist -- knowing how to find the just-right angle for the story that results in more impactful media coverage.