A media powerhouse with experience collaborating alongside Fortune 500 clients and booming DTC brands alike, Anar leads the charge at Background Noise – overseeing agency vision, operations and client relationships while building new products/tools to resolve solutions in the ever-evolving, fast-paced advertising landscape. Background Noise is a strategic consultancy designed to level up creative and creator storytelling with people-first insights. The BIPOC, female-led, indie business, is designed to meet people where they live, and build around their personal experience in a way that proves they’ve been heard loud and clear. Anar thinks 10 steps ahead to anticipating challenges and opportunities before they even arise – applying skills across brand strategy, media strategy, creator strategy, consumer research, audience segmentation, communications planning, media buying, measurement and analytics towards those innovative solutions.
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