Mary Corigliano is an award-winning brand strategy and marketing executive, with experience launching and transforming both corporate and nonprofit brands. She has a proven track record of redefining digital and linear properties, successfully transforming audience engagement, and creating new and innovative content and digital storytelling strategies that drive ad revenue in for-profit organizations and accelerate in-kind monetary donations for non-profits. Mary joined Comic Relief US in 2016 as the SVP of Brand & Marketing. Comic Relief US, is a nonprofit committed to breaking the cycle of intergenerational poverty and harnessing the power of entertainment to drive positive social change. To date, the nonprofit has raised over $436M, supporting over 35 million children and young people in the US and around the world. Mary has introduced several brand-building initiatives, including the organization’s signature Red Nose Day campaign that has raised over $370M to date, and managed corporate partnership strategy and brought new thought leadership to the marketing function resulting in the brand evolving from a start-up to one of the most recognized nonprofits in the US with more than a dozen social impact/social engagement awards. Additionally, Mary has held senior marketing roles with several for-profit entertainment brands, including truTV, Fuse, and MTV Networks. Mary is recognized as a thought leader within the industry, regularly contributing to industry discussions and sharing best practices.