As an accomplished design leader, writer, presenter, tech pundit and SVP of Creative Innovation at Brandwidth, Dean is shaping the future for Toyota, Disney, BBC, Warner Music, Random House, Apple, Microsoft and Smithsonian Enterprises. Dean is a Fellow and the former VP of The Chartered Society of designers and runs the Gadgetarium on the Dadsaster podcast and is Inspector Gadget on Nikki Bedi’s BBC London 94.9 radio show.
Last year, Dean reached the final of of the #Apps category and travelled to New York only to beaten by Digg on the night. This year Dean needs your help to kick off the #Innovation category – and grab the award!
Dean has plenty more to say on his blog at www.activrightbrain.com or www.brandwidthgroup.com
Terms you wish would start trending on Twitter right now?
Why should people follow you?
Anything could happen. Well, anything within the confines of an office, or a car, or in front of the TV. In my pants.
What inspires you to tweet?
A rare medical condition. And alcohol.
How do you decide what to tweet?
If I'm wedged down a ravine with my arm stuck under a rock... tweet about it. With the other arm. Obviously.
How do you or your organization use social media? What makes your use unique?
Dean is assisted on his social media 'journey' by his multiple personalities - @ApptainAmerica @LaptopDean @TabletDean and @SmartphoneDean Here's the proof! https://www.youtube.com/watch?v=BSxpPd4vHME
He also runs another 10 Twitter accounts, but we can't tell you about those...
This unique understanding of how social channels work can only be achieved by living it for every waking hour, then helping clients to connect with their audiences. It's not all about RTs, Favourites and Likes!
Dean's wilder side also lives on Vine at https://vine.co/activrightbrain