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Aston Martin Racing

is a Shorty Award finalist!

Official Aston Martin Racing Team

www.astonmartinracin... - 68,974 followers

Finalist in Sports Team chosen by the community

3 nominations in Sports

1 nomination in Teamsports

1 nomination in Sportsteams

1 nomination in Amr

1 nomination in No1

Learn More about Aston Martin Racing


Aston Martin Racing is the motorsports arm of the iconic British car manufacturer Aston Martin. It races in the FIA World Endurance Championship with its works team as well as supporting customer teams around the world.

How do you or your organization use social media? What makes your use unique?

Aston Martin Racing uses social media to take motorsport from the track into people's homes. The team takes part in famous races around the world including Le Mans 24 Hours, Daytona 24 Hours and Dubai 24 Hours, so its reach to fans is huge. Social media allows the team to touch all of them. It also uses social media to educate fans about endurance racing. It explains the rules and regulations and answers any questions that fans have. This allows existing fans to engage with debate while encouraging new fans to become involved in the world of sportscar racing. During races, the team keeps fans at home updated with minute-by-minute updates on Twitter, uploads cool photos to Instagram and shares bigger updates on Facebook. The team has no social media budget. Everything that it does has to be creative, using an iPhone, good ideas and a high level of fan engagement. It is unique because it engages with everyone to make sportcar racing as accessible as possible.

Recent Nominations

February 18, 2014

I nominate @AMR_Official for a Shorty Award in #sportsteam because they loves BRUNOBRUNOBRUNO!

February 18, 2014

I nominate @AMR_Official for a Shorty Award in #sportsteam because they're worth this nomination like nobody else!

February 15, 2014

I nominate @AMR_Official Shorty Award #sportsteam because the they relentlessly regular and consistently exciting

February 14, 2014

I nominate @AMR_Official for a Shorty Award in #sportsteam because they make keeping up with the team interesting!

February 14, 2014

I nominate @AMR_Official for a Shorty Award in #sportsteam because...is The Best TEAM! B.Senna... #99

February 14, 2014

Only 4th!! Come on folks!! Vote for @AMR_Official in the @shortyawards & make them #No1. They are the best #SportsTeam & deserve to win!!

February 14, 2014

I nominate @AMR_Official for a Shorty Award in #sportsteam because... they have the best interaction with the fans.

February 14, 2014

Or, tweet this statement, followed by your reason: "I nominate @AMR_Official for a Shorty Award in #sportsteam because..." Thank you!

7th Annual Shorty Awards Categories

About the Shorty Awards

The Shorty Awards honor the best of social media. Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Foursquare and the rest of the social web. The 7th annual ceremony will be held in April 2015 in New York City and live streamed internationally.

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