Aston Martin Racing is the motorsports arm of the iconic British car manufacturer Aston Martin. It races in the FIA World Endurance Championship with its works team as well as supporting customer teams around the world. Aston Martin Racing uses social media to take motorsport from the track into people's homes. The team takes part in famous races around the world including Le Mans 24 Hours, Daytona 24 Hours and Dubai 24 Hours, so its reach to fans is huge. Social media allows the team to touch all of them. It also uses social media to educate fans about endurance racing. It explains the rules and regulations and answers any questions that fans have. This allows existing fans to engage with debate while encouraging new fans to become involved in the world of sportscar racing. During races, the team keeps fans at home updated with minute-by-minute updates on Twitter, uploads cool photos to Instagram and shares bigger updates on Facebook. The team has no social media budget. Everything that it does has to be creative, using an iPhone, good ideas and a high level of fan engagement. It is unique because it engages with everyone to make sportcar racing as accessible as possible.
Voting for the 8th Annual Shorty Awards is now closed. Official categories are listed below.
Entries are now closed for the 8th Annual season. View a full list of winners here by clicking the official categories below.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.