9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Would you stop if you saw this girl on the street? - A social experiment

Entered in Social Good Campaign

Objective

UNICEF to show different treatments that society members have towards children from ordinary families and those in the streets.

Strategy

UNICEF decided to create a video using a child actress to show contrasts between how many people are treated in society. Showing that contrast is crucial to the story. We wanted to draw attention to the inequalities that children face, and tell the story in a way that can cause viewers to pause and think -- without endangering any child or causing them any trauma.

Media

Video for Would you stop if you saw this girl on the street? - A social experiment

Produced by

UNICEF

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.