UNICEF to show different treatments that society members have towards children from ordinary families and those in the streets.
UNICEF decided to create a video using a child actress to show contrasts between how many people are treated in society. Showing that contrast is crucial to the story. We wanted to draw attention to the inequalities that children face, and tell the story in a way that can cause viewers to pause and think -- without endangering any child or causing them any trauma.
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