entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

TODAY: 90 years of the Queen in 90 seconds

Entered in Medium-Length Video

About this entry

Both as newsmakers and trend-setters, the royal family have always loomed large for TODAY viewers, meriting their own section of the TODAY website. After all, the long reign of Queen Elizabeth II on the throne of England and the long run of TODAY on American television began only months apart in early 1952. So when the Queen reached age 90 in April 2016, the TODAY web producers faced a unique challenge: how to encapsulate the long life of an iconic figure both compellingly and succinctly.

Why does this entry deserve to win?

Because Queen Elizabeth is almost unique among major public figures in having had virtually every year of her life documented in photographs, TODAY producers Zoe Marcus and Samantha Okazaki had a rich storehouse of archival material to work from. They researched collections exhaustively, assembling images that showed Elizabeth's life in the public eye at all its stages: as a child princess, an adolescent working to boost morale during the dark days of World War II, a young bride of international renown, a mother, a monarch, an international icon, and finally an institution of such long standing that she has become synonymous with the British throne itself. As the carefully chosen photos cascade, Elizabeth seems to age before our eyes, taking TODAY readers on a journey through most of the 20th century and well into the 21st.

Results

The video resonated across news platforms and social media alike. In addition to being published on TODAY, it was picked up on NBCNews.com, Hulu, AOL and YouTube, and disseminated on TODAY.com's Facebook, Twitter and Instagram accounts.

Produced by

TODAY

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.