CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

The Story Now Series

Entered in Medium-Length Video

About this entry

"The story then is the story now." In an effort to demonstrate that you can tell a full, original narrative using only Getty Images content, we created a short video series on YouTube called 'The Story Now.' The original scripted videos show the relevance of Getty's up-to-the minute editorial coverage and the depth and breadth of our unparalleled archive of images and video clips.

Why does this entry deserve to win?

The concept behind The Story Now series is to take a current trending topic, i.e. #BlackLivesMatter, #LoveWins or #BreakTheCeiling, and show how while the topic may seem new, it actually has roots throughout history.

We deployed the videos through our social, email and Content Marketing channels.


Results

Our top performing video was January 2017's '#BreakTheCeiling (https://youtu.be/rOxaLiaKHfw?list=PLYHT_tk9EZLGzM3wuEBk0CBs8Lb7HsHHU) which focused on badass women in history who you may not have heard of and how their actions paved the way for women today. The video, deployed solely through our Daily Wrap emails to segmented customer audiences, received 25k views within three days - just ahead of the Women's March on Washington on January 20, 2017.

Media

Video for The Story Now Series

Produced by

Getty Images

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.