entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

The Ellen DeGeneres Show and Liberty Mutual Insurance

Finalist in 360 Video

Audience Honor in 360 Video

About this entry

The Ellen DeGeneres Show has always been at the forefront of emerging trends in entertainment advertising. When Liberty Mutual was looking to find a breakthrough activation with incremental reach beyond their audience to showcase their 24-Hour Roadside Assistance, they decided to partner with the Ellen Digital Network. The objective of the partnership was to integrate Liberty Mutual Insurance's services into a comedic piece that would appeal to Liberty Mutual's current customers, potential customers and ELLEN fans.

Why does this entry deserve to win?

The brand knew that the Ellen team could test the boundaries of technology, while reaching a mass audience. Together, Liberty Mutual and The Ellen Show created a 360 degree video! The cutting edge technology allowed fans to follow 5 different story lines, all happening at one time, which encouraged repeat viewing. As the characters in the story break down while trying to get to The Ellen Show, the hero of the video wisely chose Liberty Mutual's Roadside Assistance as the best way to get back to the Show.

Results

The chatter across platforms got people talking about the coolness of the technology and this unique partnership. The video generated 86 million impressions and was 42% more efficient than Liberty Mutual's always-on social campaign. Liberty Mutual Insurance also found that it received 8 times the positive sentiment compared to their always-on campaigns. Overall, the partnership was extremely effective in delivering high-quality branded content to a large audience through an exciting, emerging platform.

Media

Video for The Ellen DeGeneres Show and Liberty Mutual Insurance

Produced by

The Ellen DeGeneres Show

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.