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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Handcrafting Starbucks for Holiday

Finalist in Graphics

Entered in Art Direction, GIFs

About this entry

In a particularly fragmented holiday season, Starbucks wanted to generate and sustain excitement for this year's red cups, even as holiday shoppers spent more time online, and less time hitting the shops.

Why does this entry deserve to win?

For the first time in nineteen years of holiday red cups, Starbucks celebrated the season with not just one, but 10 red cup designs. Each cup was inspired by fan art from around the world. To celebrate and elevate the individual designs, we created cinemagraphs and animated GIFs to lovingly bring each fan's art to life.

Instead of simply designing these pieces of content using purely computer animation, we hand-crafted and staged mini sets to capture the essence of a real world environment.

Then we blended the real world with the virtual world by using stop motion, paper craft, compositing, and key frame animation. This helped capture the magic of each design and blur the line between reality and make believe.

These posts ran on Facebook, Twitter and Instagram.

Results

The 3 crafted pieces of content garnered over 2 million social engagements:

673,031 Likes

1,930 Comments

1,395,537 Views

433 Retweets

Produced by

Edelman, Starbucks

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.