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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Eurovision: 'What Aussies say VS What Swedes say'

Entered in Medium-Length Video

About this entry

SBS has been broadcasting the Eurovision Song Contest to Australian audiences for over 30 years. The challenge last year was, how can we drive engagement amongst younger Australian audiences who may be less familiar with the contest?

To overcome this challenge, we considered the host city of the 2016 Eurovision Song Contest, Stockholm, Sweden. We wanted to find a unique and fun way for younger Australians to engage in the host country's culture and build the buzz and excitement around the upcoming Eurovision broadcast.

Why does this entry deserve to win?

We learnt that there are a lot of uniquely Swedish sayings that are humourous when translated into English. To capitalise on this, we created a 'What Aussies say VS What Swedes say,' Facebook video presented by the two Australian hosts of Eurovision, Julia Zemiro and Sam Pang.

Results

The Facebook video resonated extremely well with Australian audiences, resulting in 3.7M people reach, 1.2M views and over 54K reactions, comments and shares. This success also translated to the television broadcasts, which saw over 3.2M Australians tune in to the contest.

Media

Video for Eurovision: 'What Aussies say VS What Swedes say'

Produced by

SBS

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.