entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Behind The Book Web Show

Entered in Sports

About this entry

MGM Resorts International launched a first-ever weekly Facebook video series that provided an insider's look at sports betting in Las Vegas. @beatingthebook podcast host Gill Alexander and MGM Resorts Vice President of Race & Sports Jay Rood came together each week for 22 weeks and chatted betting lines, sports news updates and "bookie" lingo to help educate current and future guests of sports betting on the Vegas Strip while sharing a few laughs.

Objectives:

Why does this entry deserve to win?

Results

- Sold out VIP sports book seating for the season!

- Incredible Reach of: 9,244,934

- Video Views: 2,118,412 Million

- Total engagements: 935,000

- Increase in page likes: 2.6% increase in Facebook followers over the NFL season

Media

Video for Behind The Book Web Show

Produced by

MGM Resorts International

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.