MGM Resorts International launched a first-ever weekly Facebook video series that provided an insider's look at sports betting in Las Vegas. @beatingthebook podcast host Gill Alexander and MGM Resorts Vice President of Race & Sports Jay Rood came together each week for 22 weeks and chatted betting lines, sports news updates and "bookie" lingo to help educate current and future guests of sports betting on the Vegas Strip while sharing a few laughs.
- Sold out VIP sports book seating for the season!
- Incredible Reach of: 9,244,934
- Video Views: 2,118,412 Million
- Total engagements: 935,000
- Increase in page likes: 2.6% increase in Facebook followers over the NFL season
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