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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Ballers Season 2 - GLOW, HBO

Finalist in Art Direction

Audience Honor in Art Direction

About this entry

The HBO series Ballers reveals there's a lot more to being a baller than a multi-million dollar deal. You have to make a statement. To kick off Season 2 of Ballers on HBO, the GLOW social and creative teams did just that with a social content design strategy to launch the official Ballers HBO Instagram in fashion that expressed premium value and editorial chic.

Why does this entry deserve to win?

The coordination between GLOW's social and creative teams produced an eye-catching combination of video, static and custom illustrated social content that was seamlessly intertwined week-over-week with connective design elements successfully developing a fresh editorial presence on Instagram.

By hacking the grid of the Instagram profile view with sleek design elements, GLOW gave Ballers an Instagram presence that presented show content with a premium, editorial identity that complimented the style and glamour evident in the show. Working with the talented and socially-influential illustrator Kei Meguro, high end illustrated content was created specifically for each cast member. This gave further reach to the campaign as well-known actors and sports stars shared their illustrations with their social followers.

Simultaneously applying the Ballers design across social platforms, GLOW's social and creative teams built digital destinations for fans to ball out every week.

Results

This approach to the Ballers Instagram launch and cross-platform content proved successful with significant growth on Instagram and strong fan engagement on social throughout the sophomore season.

Instagram growth over Season 2: +580%

Twitter audience engagements over Season 2: +31K

Media

Produced by

GLOW , HBO

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.