entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Bad Santa 2 - Drunk History

Entered in Facebook Video

About this entry

Comedy Central was tasked with creating custom shoot-based content that positioned the next installment of the Bad Santa franchise as the must-see comedy of the holiday season. To accomplish our task, we got to thinking on ideas that would tie into our Comedy Central properties, highlight the star power of the film and remind our audience of the reasons why they love this movie.

Why does this entry deserve to win?

Results

Our Comedy Central digital launch of the Bad Santa 2 promotional creative hit our fans from all angles. During our campaign, Comedy Central and Drunk History show handles garnered an Overall Reach of 10.4M through shared and organic content with a viral lift of 25%. Of these posts, Comedy Central's Facebook successfully made it to spot #2 of the most engaged content of the overall movie conversation during the campaign timeframe [11/15-11/21]. This post has upwards of 1.5 million views to date. Further proving that our campaign successfully brought the release of Bad Santa 2 to the forefront, Viacom O&O handles contributed 22% of the total Bad Santa 2 movie conversation on social.

Media

Produced by

Viacom Velocity, Broad Green

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.