YouTuber Casey Neistat has been an online innovator known for his “wonderfully renegade" videos, including 2003’s “iPod’s Dirty Secret," 2013’s #MakeItCount Nike collaboration gone rogue, and his New York Magazine-coined “Bike-Lane Vigilante" PSA. In March 2015, Casey started producing daily YouTube vlogs, crossing the 1 million subscriber soon after. A few months later, Casey and Matt Hackett unveiled their cutting-edge Beme video-sharing app, met with press acclaim, 1.1 million videos and 2.4 million logged reactions within eight days of the app's release.