THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 7th Annual Shorty Awards

WWE on YouTube

Entered in YouTube

Objectives

With six hours of original televised programming each week, WWE's YouTube channel allows our worldwide fan base to catch up on match highlights, and enjoy original content and series from their favorite Superstars, Divas and WWE announcers.

The WWE YouTube channel's original content and series allows the WWE Universe to see Superstars and Divas in new ways, and allows WWE to extend evolving storylines to a second medium.

In addition to original series, WWE on YouTube presents monthly pay-per-view Kickoff shows, live and streaming free. These programs provide free in-ring action, exclusive interviews with WWE Superstars and Divas, as well as social interaction around the night's pay-per-view event.

Strategy and Execution

RESULTS

With more than 4.2 billion video views in the last 12 months, WWE is the No. 1 Sports channel on YouTube ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR.

In addition, WWE on YouTube has more than 5.2 million subscribers, which is more than MLB, NFL, NHL, ESPN, NASCAR, MLS and NBC Sports COMBINED.

For a look at our YouTube Original Series, visit our online awards portfolio at http://wweawards.com/2015shortyawards-wweonyoutube

Media

Video for WWE on YouTube

Entrant Company / Organization Name

WWE

Links