CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

Plink

Entered in Social Media In Real Life

About this entry

Launched in January Plink is an online-to-offline loyalty program that rewards members for dining and shopping at their favorite national restaurants and offline stores. Plink members create an account at Plink.com, then safely and securely link the credit or debit card of their choice, and begin earning rewards that can be used on Facebook or at Amazon.com, The Gap, Home Depot, iTunes, Nike and Target. Today, nearly 300,000 Plink members can earn Plink Points at 40,000 locations nationwide, including 1-800-FLOWERS.com, 7-Eleven, Arby’s Burger King, Dunkin’ Donuts, InterContinental Hotels Group, Outback Steakhouse, Quiznos, Red Robin, Regal Cinemas and Taco Bell. Plink’s loyalty platform connects social media and online marketing efforts to offline sales.Connecting the online and offline worlds has been a tremendous challenge for marketers, especially brick-and-mortar brands. Plink is changing that through its online-to-offline loyalty program that rewards members for dining & shopping at their favorite national restaurants and offline stores by connecting social media to offline sales. Plink's founding team recognized the challenge of connecting the online and offline worlds after driving multi-million dollar performance-based advertising campaigns in social media for the likes of Netflix, Discover Card and Experian at interactive agency Adperio, where Plink was born, incubated and spun off. Upon acquiring, Plink communicates and motivates members to shop offline leveraging social media as the bridge between the online and offline worlds. Already, Plink has nearly 20,000 people connected to its Facebook page (www.facebook.com/plinkdotcom) where the company regularly holds contests, recognizes members and keeps them up-to-date on the opportunities ahead. Since launching, Plink has added 1-800-FLOWERS.com, Arby's, Burger King and Regal Cinemas to its loyalty program, while, also, expanding the rewards Plink members can earn through a partnership with Tango Card. Plink is a unique, risk-free opportunity for national offline brands to tap into an online base of consumers by motivating them to purchase and reward those members for their loyalty. Since January, nearly 300,000 online consumers have joined Plink. The Plink opportunity recently led to the company raising $3 million in venture capital funding from Grotech Ventures. On average, results have shown that Plink members are spending 65% more per month at partners than they were prior to joining Plink. As an example, earlier this year one of the largest fast food chains in the world joined Plink’s online-to-offline loyalty platform and has experienced robust results. Based upon more than 2 million days of data, Plink member spending at the large fast food chain increased by 77% and transactions or visits jumped 70%. Plink saw the success of rewarding consumers online and took those learnings and applied them to the offline world. More and more, technology is becoming able to track everything we do. And if our behavior can be tracked, it can be motivated and rewarded. By connecting social media efforts to offline sales, Plink's platform is bridging the gap between online consumers and their offline purchases.

Why does this entry deserve to win?

How does Plink work?: http://vimeo.com/47107584 Why is Plink safe?: http://vimeo.com/41087545

Media

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.