CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

GLOW

Finalist in Small Agency

About this entry

Rarely will you find a social agency that doesn’t claim they do the same thing, but better – talk. “We spark the conversations that your fans want to like, comment on and share." At GLOW, we use a less-common technique, a lost art if you will - we listen. We make human deductions and take action based not on what an automated program tells us to do, but what your audience wants us to do. In a world filled with automated robotic listening tools, we value the human element as critical to effectively connect with other humans. Summer 2012 was our best summer yet, success driven by tuned-in creative that intersects with fan interests. Glow provides big thinking, backed by superior creative and nimble execution to help clients achieve their goals. This is how we’ve built sustainable social engagement for top cable and entertainment brands, music artists and recently a national sub sandwich franchise with over 700 locations. Top brands trust GLOW to build and engage fans. The way we’ve helped clients, and had our best summer ever, shows our unique brand of creativity, innovation and effectiveness. Launched the GLOW Content Lab: Cartoon Network, A&E, TNT among the first to benefit Launched GLOW’s State of Social 2013 A&E’s Duck Dynasty Top TV Show Page on Facebook - 2012 Duck Dynasty Beards Across America: • Total likes/comments/shares: 64,412 • Total Post Views: 2,276,908 • Average View: 252,989 Duck Dynasty Robertson Takeover: • Total likes/comments/shares: 547,59 • Total Post Views: 15,554,681 • Average Post View: 972,167 Beard Yourself Facebook app • To support the second season premiere, we developed a social experience that allows fans to beard subjects in photos to show love for Duck Dynasty • 100,000 + hits since October launch, adding thousands of photos/mo. truTV Pinterest. We established strategy and best practices for leveraging truTV on Pinterest. • Pinterest drives 9.13x more clickthroughs to truTV.com per user than Facebook • Reached 1,300+ followers in 6 months • 1.3 million brand impressions In Jersey Mike's Subs we found inspiration - a home-grown, delicious client spreading Jersey goodness. But the Jersey shore subs we loved were a too-well kept secret and we quickly took action to spread the love (and grab new fans). • People Talking About This +388% • Average weekly reach +423% • 60,000+ "stories" during the summer months (2x prior avg) Through our work, and collaboration, GLOW built a digital approach now embraced as the Jersey Mike’s voice. Thanks to this, Jersey Mike's is tracking toward a record amount for their annual "Month of Giving" in March 2013

Why does this entry deserve to win?

Glow Work: http://www.glowinteractive.com/work Beard Yourself Facebook App: https://www.facebook.com/duckdynasty/app_158251430979296 GLOW State of Social: http://stateofsocial2013.glowinteractive.com

Media

Produced by

GLOW

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.