CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 2nd Annual Shorty Social Good Awards

The Seekers

Entered in Environment & Sustainability

About this entry

The Seekers is a 3-part digital series that profiles teenage eco-inventors in Latin America who despite having limited access to resources, were able to turn their ideas into real-life products.

Our objective was to inspire our audience through shining a light on these individuals: young people who despite the odds against them, were able to create inventions that are providing solutions to problems affecting their communities.

Why does this entry deserve to win?

To reach a wide audience, episodes were released in both the English language on Fusion Media Group's environmental vertical, Project Earth, and in the Spanish language on Univision's environmental vertical, Univision Planeta.

Stories covered in the series include a natural fertilized made from local plants that is helping families keep their crops alive during increasingly hot summers; a hypoallergenic fire log created from recycled materials; and an e-waste robot builder.

We decided to feature non-typical stories from the entrepreneurial world: rather than feature people in power positions, we wanted to find the kinds of characters whose stories are often overlooked and who are trying to make change at a community level.

We created these videos with a cinematic documentary style, including informative text blocks throughout to give greater context to the problems these young inventors are solving.

Results

The Seekers garnered over 2M views on Facebook and YouTube players. We were thrilled with our viewer engagement, which included comments like:

"Love to see people succeed with nothing and in poverty, intelligent man can change the world. Love stories like this."

Viewers also commented that the teens' ideas are worth investing on. This opens a lot of possibilities and offers our subjects great opportunities outside their communities.

Media

Video for The Seekers

Produced by

Project Earth / Univision Planeta

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.