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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards

Tomorrow's Superheroes

Entered in Video

About this entry

The Tomorrow's Superheroes animated short video was developed by the U.S. Chamber of Commerce Foundation (USCCF) to coincide with the release of a report in partnership with the NAACP on the status of African-American student achievement in the United States. This helped lay out the evidence that more must be done to close the achievement gap for African-American students and ensure that all children have the opportunity for a high-quality education. The piece used powerful statistics to engage and educate viewers about the risk posed by allowing our African-American and Latino students to be left behind. The overarching goal of the piece was to create a sense of urgency and raise awareness around this national priority, as well as compel and engage the business community to take action.

Why does this entry deserve to win?

The creative strategy was to use powerful storytelling and visually appealing animation to raise awareness around this extremely important social, economic, and political issue. Through engaging design and animation, this piece sought to distill a complex topic into a simple message for the audience: the future of our country and our economic stability are directly linked to the state of education. It is incumbent upon all of us – including the business community - to help students succeed. The piece illustrates the collective effort required to ensure all students deserve the opportunity to reach their full potential. Today's students are tomorrow's workforce. If we leave any subset of students behind, we are losing a valuable human resource and will collectively be worse off. The piece encouraged viewers to see the value of higher standards and accountability in the classroom to ensure every student is prepared for success, regardless of their zip code.

Once the video was produced, a targeted media buy was executed on Facebook and YouTube, to reach key audiences in selected states.

Results

The piece and media buy were highly successful in garnering views among target audiences. The media buy resulted in almost half a million views.

FACEBOOK

YOUTUBE

We were extremely pleased with the reach and viewership of the content. The video also debuted at an event co-hosted by the NAACP and USCCF in Washington, D.C. The event served as an opportunity for local chambers of Commerce and business leaders, as well as local NAACP chapter leaders, to come together and create strategies to address African-American student achievement.

Media

Video for Tomorrow's Superheroes

Produced by

U.S. Chamber of Commerce Foundation

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.