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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards

Challenging Name, Important Work

Entered in Video

About this entry

Jhpiego, a non-profit global health affiliate of Johns Hopkins University dedicated to preventing the needless deaths of women and their families in the developing world, hosts a Laughter is the Best Medicine fundraiser gala each year to raise money in support of their lifesaving work. The goal of the nominated video is to use humor to raise awareness of the health challenges women face in these regions and the importance of organization, like Jhpiego, who are part of the solution.

Why does this entry deserve to win?

Jhpiego's name is hard to pronounce, no question about it. Instead of avoiding the topic, the team who produced the video decided to use it to our advantage by bringing on board high-profile comedians to spread the word about this issue, just as soon as they can figure out how to pronounce the name of the organization behind it. The video was rolled out before the gala and featured exclusively by People.com and Funny or Die. In addition, Jhpiego shared the video via their networks around the world.

Results

The video has been viewed close to 800,000 times, liked 2,000 times, helped Jhpiego raised hundreds of thousands of dollars for the Laughter is the Best Medicine Gala and importantly, raised awareness about the health needs of women and their families in vulnerable regions around the world.

Media

Video for Challenging Name, Important Work

Produced by

Jhpiego & Funny or Die

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.