WonderWork is a charitable organization that provides free surgeries for children in
the poorest countries of the world. They invited Blue Chalk Media to travel to India to document the powerful story of Ragini, a nine-year-old girl who was severely burned at age a young age.
Ragini is one of millions of children who are suffering from severe burn injuries. After seven and a half years of living with crippling disfigurement, she was finally treated by the renowned plastic surgeon for the poor, Dr. Subodh Kumar Singh.
The video of Ragini's surgery was created to support BurnRescue, a WonderWork charity created to provide free surgeries for disadvantaged children. Our aim was to communicate with potential BurnRescue donors on an emotional level through powerful imagery and honest interviews.
Blue Chalk Media traveled to India twice with an award-winning team, including directors Brent Stirton, Robert Wilson and Jamie Francis, to document Ragini's story through video and still photographs.
With roots in journalism and documentary film, the Blue Chalk Media team approached WonderWork's cause with a humanistic and personalized touch.
The success of this campaign is ongoing. The video has gone viral in Brazil and India, and has been shared by National Geographic Short Film Showcase and its digital media properties, The Logical Indian and Upworthy.
Most recently, National Geographic shared excerpts from the video on its Facebook page, amassing over 1,000,000 views.
Collectively, the video has surpassed 3,000,000 views. All of this traffic is instrumental for the success and growth of the WonderWork initiatives.
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