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We're Giving Away $30 Million in Free Food

Entered in Non-Profit

Objective

Beast Philanthropy exists to leverage the power of social media to raise funds and help charitable causes around the world. Founded by MrBeast, with a combined channel following of 400 million+ followers.
We team up with charitable initaitives around the world and look to amplify their mission through advocacy. We create viral videos to champion their inspiring efforts and successes, helping them engage with a global audience. We spark global conversations around their work, and often catalyse additional funding through our own investment, or donations recieved as well as revenue generated from the content. Most of all we are raising awareness that extends their impact well beyond our contributions. In this video we tell the story of Evan Ehlers and how we joined forces with his organisation Sharing Excess to help them acquire one of the world's largest food markets in New York. Our goal was to help support them in their mission to rescue surplus food and redirect it to those in need. This move enables them to expand their operations nationally, reaching every corner of America. With this new facility, we're taking a significant step towards a future where no one goes hungry.
We are immensely proud of the remarkable growth they've achieved. Together, we've managed to rescue over 10 million pounds of food this year alone. Through these videos, we aim to teach an entire generation to care a little bit more than the generations before them and to truly have an impact on the world through the actions that we inspire. 


 

Strategy

We started the partnership with Sharing Excess to help them expand their operation.

Our original plan with the food services operation side of Beast Philanthropy was that we were going to open up mobile distribution hubs across the country (Beast Philanthropy currently runs a food pantry in Greenville, North Carolina). However, over the last year and a half, one of the biggest challenges we've found, and this is not a problem just for ourselves, it’s a problem for food distributors across the country, is getting enough fresh food to feed the communities. So instead of building additional distribution facilities, where there wasn't enough food supply to utilize the existing distribution capacity, we decided to invest in Evan and his food recovery and distribution program, so that we could not just procure more food for ourselves, but help other food banks and food pantries around the country get more food to distribute to their communities.

The enormity of this project was our biggest challenge, from raising the funds to open it up and acquire Hunts Point Food Market, to figuring out how we were going to do it, sorting out all of the political pieces that needed to get done all in a short matter of time, trying to make sure the market was open for business and producing the necessary food in the shortest time. It was one of the biggest projects Beast Philanthropy and Sharing Exess had ever undertaken and all personnel on both teams had to come together to make this dream a success. 

An important aspect of this video was to share Sharing Excess's origin story. Through this video, we wanted to inspire others through Evan’s story and show the impact of what, one small act of kindness can lead to, how together we can turn the tide on food waste, and ensure no one goes to bed hungry, and build a world where excess becomes an opportunity to make a positive impact. 

Results

Our objectives were to help Sharing Excess expand its operation on a national scale, and the acquisition of Hunts Point Food Market was one of our biggest projects to date, which now allows them to distribute and rescue food in every corner of America. We wanted to highlight to our audience the significant problems regarding food waste in our country. With the USA producing a whopping 241 million tonnes of food annually, and more than ⅓ of it going to waste. That's 150 billion meals tossed into landfills while 44 million Americans struggle with limited access to food. 

Through this video our objective was to inspire others through Evan’s story and show the impact of what, one small act of kindness can lead to, how together we can turn the tide on food waste, and ensure no one goes to bed hungry, and build a world where excess becomes an opportunity to make a positive impact.

At the time of writing this, it is Thanksgiving in the USA and the Youtube video has been live for just under two weeks reaching over 10 Million views and climbing, however, there are greater reasons we consider this video to be a success, and those are the stories from our fanbase. Parents sharing stories of their kids wanting to hand out their leftovers from Thanksgiving to the homeless in their neighbourhood, after being inspired by our content.

Media

Video for We're Giving Away $30 Million in Free Food

Entrant Company / Organization Name

Beast Philanthropy

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Entry Credits