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Ruben Toledo's Love Letter to His Wife Isabel | On Creativity

Entered in Featurette or Behind The Scenes Video, Storytelling

Objective

The objective of this particular episode is to honor the enduring legacy of the partnership between Ruben and Isabel Toledo in the realm of visual art. It aims to showcase Ruben's journey in carrying forward Isabel's fashion empire post-her passing in 2019, highlighting his own multi-faceted artistic contributions. Through this episode, the show intends to celebrate their historic relationship and the impact of their artistry on the creative world.

Strategy

Meticulous research and interview planning were executed to craft an episode that paid tribute to the enduring legacy of Ruben and Isabel Toledo's artistic partnership. Attending the opening weekend of Isabel's posthumous exhibition at SCAD FASH Lacoste, the team captured pivotal moments, emotions, and insights from Ruben Toledo, ensuring a poignant representation of their historic relationship. Combining in-depth interviews, exhibition footage, and SCAD's original b-roll, the episode aimed to honor their creative journey while portraying Ruben's dedication to continuing their shared artistic heritage.

Results

This episode stood as a heartfelt tribute, immortalizing the profound artistic bond between Ruben and Isabel Toledo. It granted audiences intimate insights into Ruben's determination in upholding Isabel's fashion empire and nurturing his own multifaceted artistic endeavors. Furthermore, it beautifully commemorated Isabel Toledo's posthumous exhibition, underscoring her impactful contributions to the art world. Paula Wallace's conversation with Ruben served as an emotional bridge, connecting viewers to the Toledos' remarkable journey and leaving an indelible impression on aspiring creatives and art enthusiasts alike.

Media

Video for Ruben Toledo's Love Letter to His Wife Isabel | On Creativity

Entrant Company / Organization Name

Savannah College of Art and Design

Entry Credits