THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

iStyle: Black Hair

Entered in Multicultural Community Engagement

Objective

When Paramount+ launched the new iCarly reboot, fans immediately noticed something special about the show—the intentional celebration of Black hair. We invited iCarly stars Laci Mosely (Harper) and Jaidyn Triplett (Millicent) to sit down with iCarly Hairstylist Tanya Stine to discuss the impact of Black hairstylists on set, and what the thoughtful representation of Black hair means for those both making and watching the show.

Strategy

We crafted interview questions that would elicit an often unspoken conversation, allowing the women to share their sometimes uncomfortable experiences in an industry that does not always recognize the importance of representation. Through an educational and relatable approach, iStyle Black Hair brings to light the important contributions of professionals of diverse backgrounds, ethnicities, and cultures.

 

Results

This message resonated with fans. The video received one of the highest engagement rates of the season, with more than 26k likes and 800 Instagram comments from followers sharing their personal stories about how this issue affects their lives.  The video garnered 14.7M total Views, 45.2K Likes, and 822 Shares.

Media

Video for iStyle: Black Hair

Entrant Company / Organization Name

Paramount+ with SHOWTIME

Links

Entry Credits