10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Will & Grace - Gaymojis

Finalist in Emojis


What's this? What's happening? What's going on? Fans of Will & Grace know and love the hilarious reactions and iconic lines of the series past and present, so we wanted to find a way for the audience to better express themselves in this digital age but with a little fabulous flair - because regular ol' emojis are so passé.


Grindr, a natural partner for the Will & Grace brand, co-created a pack of custom Will & Grace themed "Gaymojis" for the Grindr Gaymoji extension to be used in text conversations and on the popular gay dating app. To promote the Gaymojis, we created mock-texting assets and utilized the Gaymojis in social fan engagements on Twitter and Facebook. Once Instagram introduced GIF buttons, many of these were converted into GIF stickers using the Will & Grace GIPHY page to spread the love.


The Gaymojis were a huge hit with fans! Over 2.8 million Gaymojis were sent on the Grindr App and through texts, with over 90K sent a day. Fans continue to incorporate them in text and social conversation throughout the new season.


Video for Will & Grace - Gaymojis

Produced by

NBC Entertainment Marketing & Digital, Digital Media Management, Grindr


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18