entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

Will & Grace - Gaymojis

Finalist in Emojis

About this entry

What's this? What's happening? What's going on? Fans of Will & Grace know and love the hilarious reactions and iconic lines of the series past and present, so we wanted to find a way for the audience to better express themselves in this digital age but with a little fabulous flair - because regular ol' emojis are so passé.

Why does this entry deserve to win?

Grindr, a natural partner for the Will & Grace brand, co-created a pack of custom Will & Grace themed "Gaymojis" for the Grindr Gaymoji extension to be used in text conversations and on the popular gay dating app. To promote the Gaymojis, we created mock-texting assets and utilized the Gaymojis in social fan engagements on Twitter and Facebook. Once Instagram introduced GIF buttons, many of these were converted into GIF stickers using the Will & Grace GIPHY page to spread the love.

Results

The Gaymojis were a huge hit with fans! Over 2.8 million Gaymojis were sent on the Grindr App and through texts, with over 90K sent a day. Fans continue to incorporate them in text and social conversation throughout the new season.

Media

Video for Will & Grace - Gaymojis

Produced by

NBC Entertainment Marketing & Digital, Digital Media Management, Grindr

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018