entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

Ultimate Speak

Entered in Integrated Campaign

About this entry

"Ultimate Speak" was an integrated campaign designed to launch the stylish new Ultimate Ears identity along with BLAST & MEGABLAST: a new line of speakers with incredible sound and Amazon Alexa voice control.


Why does this entry deserve to win?

In a crowded category, we wanted to celebrate this moment–and particularly voice control–with style and visual swagger. The Ultimate Speak concept was born that shows a range of hip, young, souls with music bursting from within.

From a hero 60-second brand film directed by Jason Zada, to stunning print, digital, and retail executions, the campaign sought to connect with music-culture-loving consumers, while asserting Ultimate Ears as a leader in the market.

UltimateEars.com also underwent a complete redesign and re-platforming to provide a simplified, user-centric experience and a highly visual design that reflects the bold new brand and positions Ultimate Ears as a cultural leader.

Results

We've been live for three months with consumers showing significant interest in the creative.

WEBSITE
Since the redesign we've seen a year on year increase in traffic of 128% with a notable uptick in organic search traffic, cart views and conversions

MEDIA

- Delivered nearly 25 million impressions
- Achieved overall click-thru rates of 0.56% (well above industry averages)
- The video is driving significant engagement generating nearly 3% CTR on Facebook
- Almost 7 million total completed video views

Media

Video for Ultimate Speak

Produced by

Brand: Logitech / Ultimate Ears, Director: Jason Zada, Agency: Bonfire Labs

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018