10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Uk'shona Kwelanga - the first WhatsApp Drama Series

Finalist in Financial Services, WhatsApp


Grow awareness of Sanlam as a provider of funeral insurance.


We created Uk'shona Kwelanga - the world's first drama series told entirely through WhatsApp. The story was told in texts, voice notes and video clips and followed the Langa family from Soweto as they prepared for the funeral of their patriarch. Family tensions explode as financial pressures mount and the modern world clashes with tradition.

The series was delivered in 7 daily episodes as if you were following a real family conversation on Whatsapp throughout each day.

We used the broadcast list function to allow a one to many delivery of the message and easy to follow user experience.


146% increase in leads conversions.

880,000 minutes of content consumed (average time spent 20 minutes in total).

46000 subscribers.

3 million rands+ earned media impressions.


Video for Uk'shona Kwelanga - the first WhatsApp Drama Series

Produced by

King James Group / King James Digital, Sanlam


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18