entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is June 20th, 2018.

From the 10th Annual Shorty Awards

Tinder X Delta Dating Wall

Entered in Integrated Campaign

About this entry

Tinder's proprietary insights found that world travelers are more likely to be Swiped Right. Inspired by this finding, Delta and Tinder teamed up to give singles the opportunity to fake a trip until they make the trip, and to upgrade their Tinder profile pictures.

Our two goals included:

Why does this entry deserve to win?

Tinder's mission is to bring new discoveries from your phone into real life. Working with Delta, we inspired singles on the app to enjoy a share-worthy, real-life experience. Together, we drove awareness through media, created an in-person event activation, and facilitated a social media moment that went viral.

Results

The results took us on a trip!

Produced by

MATCH MEDIA GROUP, WIEDEN+KENNEDY, DELTA, PHD MEDIA

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The early entry deadline for the shorty social good awards is june 20th, 2018