entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

Addicted To Ink Snapchat Discover Edition

Entered in Snapchat Presence

About this entry

To use the Discover platform creatively in order to entertain our audience, while providing them access to their favorite artists through personal interviews, and engaging them through interactivity.

Why does this entry deserve to win?

Tattoos and body art have been a popular topic among our Snapchat Discover audience since inception. In order to present this topic is a new, fun way - we mixed editorial, video, quiz formats, longform articles and animation to create a truly immersive, interactive and cohesive experience. We were able to seamlessly integrate celebrity interviews into our editorial and design, creating an intimate experience.

Results

The edition was successful in creating a fresh format, utilizing all of Discover's functionality. The edition reached more than 3.5 million unique viewers, who viewed more snaps and stayed significantly longer than our averages. It also utilized our celebrity interviews in a new, fresh way.

Media

Video for Addicted To Ink Snapchat Discover Edition

Produced by

MTV

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018