10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Office Souvenirs

Entered in Travel & Tourism, Physical & Digital


91% of all American adults say their favorite memories come from vacations. And yet, in 2017 more than 662 million vacation days went unused. We had to convince people to actually take a vacation by reminding them that work memories are no substitute for vacation memories.


We created Office Souvenirs, a collection of limited-edition work souvenirs, to remind people of the future JetBlue vacation they need to take. Office Souvenirs were for sale online and at the Office Souvenir shop in downtown Manhattan.


Traffic to the Vacations booking site exceeded goal by 26% (Goal 1M, actual 1.3M)

JetBlue Vacations actual bookings exceeded goal by 9% (Goal 11,906, actual 13,000)

Revenue goal exceeded by 12% (Goal $24M, actual $27M)

Also, while not a measured goal, 9 Vacation Souvenirs sold out on the website.

Total campaign ROMI was $9.71 for every $1 invested.


Video for Office Souvenirs

Produced by

MullenLowe New York, JetBlue

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18