10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Norwegian Cruise Line – Norwegian Bliss Reveal Campaign

Entered in Multi-Platform Campaign

Objective

In order to increase awareness, generate excitement and drive demand for Norwegian Bliss, our new ship launching in May 2018, we developed a cross-platform; multi-media social campaign to reveal the ship's new and unique features. Our goals were to maximize organic reach via engaging content & drive visits to the Bliss microsite.

Strategy

Results

The Norwegian Bliss reveal campaign was a success, generating:

Media

Produced by

Norwegian Cruise Line

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18