entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT

Entered in Facebook Live, Live Streaming Video

Objective

Build excitement and deliver a unique experience in order to get new and old fans excited for the upcoming My Little Pony: The Movie

Strategy

AvatarLabs partnered with Lionsgate, Hasbro and Adobe to host an animated live event, an industry first.

The My Little Pony characters were animated in real-time using facial recognition, motion capture, and the voices of the real-life actors, all of which was performed, recorded and broadcast from AvatarLabs' in-house studio.

In the live Q&A session, fan-favorite characters Twilight Sparkle and Pinkie Pie responded in real-time to questions and comments submitted from around the world. The groundbreaking Facebook Live event was made possible through AvatarLabs' innovative and unique integration of Adobe Character Animator, Unity software, and other digital tools. Pegasisters and Bronies everywhere were treated to exclusive and first-look content during the live feed; most importantly, they were given an unprecedented opportunity to interact live with their favorite characters in a new and meaningful way.

Results

An unbridled success! Fans were thrilled to interact with their favorite characters and the film went on to gross over $50 million.

Average Cumulative Views: 67,000

Average Likes: 3,700

Average Shares: 722

Media

Video for MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT

Produced by

AvatarLabs, Lionsgate

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.