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3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

From the 10th Annual Shorty Awards

Game Recognize Game

Entered in Facebook Video, Medium-Length Video

About this entry

Our objective was simple: Leverage the presence of international soccer clubs playing in NFL stadiums as part of their International Champions Cup tour to create viral, cross-sport content that would engage a global audience of fans of both types of football.

Why does this entry deserve to win?

Our strategy was work with high profile athletes from the NFL and the English Premier League to create a series of challenge-based videos aimed at generating authentic buzz and excitement around our players on a global level. Four videos were created: Houston Texans JJ Watt vs. Man City's Sergio Aguero; New York Giants Landon Collins vs. Tottenham Hotspur Harry Kane; New England Patriots Danny Amendola vs. Manchester United's Victory Lindelof; and Watshington Redskins Josh Norman vs. Manchester United's Paul Pogba. The challenges were designed to highlight the players' abilities and personalities, and display the respect they have for each others' sport and skills. The content was built for a social-first audience, in a style and format that would engage young sports fans on the platforms they interact with on a daily basis. Content distribution was maximized in timing around key NFL and Premier League dates and an aligned release between NFL, clubs, players and Whistle Sports accounts utilizing Facebook crossposting helped to achieve huge results.

Results

37.5M video views on Facebook, 480K engagements

1.8M video views on YouTube

1.5M video views on Instagram, 300K

30K engagements on Twitter

Beyond the huge organic viewership across social, this content met our broader objective of highlighting NFL athletes on truly international sports platforms through distribution across EPL club and player channels.

Media

Video for Game Recognize Game

Produced by

NFL, Whistle Sports, Manchester United, Tottenham Hotspur, Manchester City

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The late entry deadline for the shorty social good awards is september 20, 2018