entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

EVEN Hotels Keep Your Good Thing Going

Entered in Short Form Video

About this entry

With only four hotels open at the beginning of 2017, EVEN Hotels needed to raise brand awareness among wellness-minded travelers to drive demand for our current hotels and upcoming locations.

Knowing we would reach our target audience primarily on social media, we turned to short-form videos — filming real guests' real stories — to show how EVEN Hotels creates access to the options that enable wellness on your own terms.

Why does this entry deserve to win?

To increase brand awareness nationally and in our target markets, among our wellness-minded target audiences, we created short-form videos that:

Results

The social campaign featuring our short-form videos generated positive lifts in brand metrics including aided awareness, brand favorability, consideration intent and affinity. We saw even more pronounced lifts in metrics related to brand differentiation, a key communication KPI for this brand. Other significant results include:

Media

Video for EVEN Hotels Keep Your Good Thing Going

Produced by

InterContinental Hotels Group (IHG)

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018