10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

ColourPop x NKLA

Entered in Social Good Campaign

Objective

All net profits from the purchase of these products will be donated to Best Friends Animal Society®, a leading national animal welfare organization dedicated to ending the killing of dogs and cats in America's shelters. Through their NKLA initiative and all across the country, they're working to Save Them All®.

Strategy

ColourPop is very passionate about animals and do not condone animal testing or commission third parties to do so on our behalf. We pride ourselves on being cruelty free, 100% fur baby friendly, bunny approved and only test our products on humans. As a brand that was born, raised and made in the City of Angels, we are proud to be part of the movement to Save Them All and support such an amazing cause through our community.

Results

This campaign exceeds our expectations nearly every year. This year we went into the campaign with a goal of doubling our donation from last year taking it from $100k to $200k. However, we have already hit the $200k mark and are only 2/3 through the campaign!

Media

Video for ColourPop x NKLA

Produced by

ColourPop Cosmetics

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18