10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Ink Master Live/360

Entered in Facebook Live

Objective

Activate the digital and social Ink Master community by allowing users to watch the three Ink Master: Shop Wars finalists create their final challenge tattoos in both a four-hour livestream on Spike.com and in 360° detail on Facebook leading directly into the Season 9 finale.

Strategy

The Spike.com livestream was launched at 6:30 PM ET and ran seamlessly into and through the Ink Master Season 9 finale, which began on linear at 10 PM ET. This allowed viewers to get a digital preview of the show and the finale tattoos that would be competing for the title of Master Shop on the linear broadcast, as well as provide a crucial opportunity for the brands to foster fan conversation on social platforms in anticipation of the episode. Spike and Ink Master's social accounts concurrently promoted the Spike.com livestream and the Facebook 360° stream, which ran from 8:30 PM-9:15 PM ET, literally giving fans multiple angles from which to engage with the show's finale content in advance of and during air.

Results

Over 300k livestream views across Ink Master and Spike's Facebook pages and Spike.com.

Media

Video for Ink Master Live/360

Produced by

Spike

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18