10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Lip Sync Battle Set Tour w/ LL Cool J & Chrissy Teigen

Entered in 360 Video

Objective

An in-depth, VIP behind-the-scenes experience for Lip Sync Battle fans, guided by the show's best assets - LL Cool J and Chrissy Teigen - in a fun and interactive setting backstage at the star-studded show.

Strategy

The set tour was published to Lip Sync Battle's YouTube and Facebook accounts a week in advance of the show's Season 3 premiere, allowing fans to interact and engage with the show, its hosts and each other while building awareness and urgency for Lip Sync Battle's upcoming new episodes.

Results

Over 200k organic views across Lip Sync Battle's YouTube and Facebook accounts.

Media

Video for Lip Sync Battle Set Tour w/ LL Cool J & Chrissy Teigen

Produced by

Spike

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18