10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Being Jose Mourinho

Entered in Games, Creative use of Technology

Objective

Our goal was to reach 10 million football fans in Europe, and position our game, Top Eleven, as the closest thing to being a football manager.

Strategy

Most football fans think they could manage a team better than its manager. But do they understand what this really means? We decided to show them.

Results

Our video was viewed more than 15 million times across channels. We earned tons of media coverage. And, the last but not the least, we had more than more than 2M new installs during the start of the football season.

Media

Video for Being Jose Mourinho

Produced by

Nordeus

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18