entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

BABY DRIVER Fan Art Snapchat Filter Contest

Finalist in Snapchat Filter/Lens

About this entry

Build brand awareness and excitement with millennials through a custom mobile experience on Snapchat leveraging one of the most popular features on the platform, while driving fans to theaters opening weekend.

Why does this entry deserve to win?

We launched a 5 week contest that encouraged fans to create Baby Driver inspired art - celebrating Director Edgar Wright's visionary style and generating excitement for the movie. The contest was promoted via the film and Sony Pictures social handles throughout its duration.

To further generate excitement from the participants, Edgar engaged on social amplifying the Snapchat Filter contest and ultimately hand-picking the winner. Additionally, he posted his top three favorite submissions.

Results

The contest promotion garnered over 1 million social impressions. The winning Snapchat Filter ran in theater chains nationwide throughout opening week for moviegoers to engage with the winning fan filter, which generated 4 million views on the platform.

Media

Produced by

Sony Pictures Entertainment

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018