10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

A Whole New Spin

Entered in 360 Video

Objective

Give FIAT fans on social media a whole new way to look at the capable FIAT 500X crossover.

Strategy

Create an innovative, immersive 360-video experience of a full-circle journey through city, forest, beach, and snow—viewable on Facebook and YouTube.


EXECUTION

We shot the same FIAT at four methodically scouted locations to ensure the sun was in the same global position in each quadrant.

The Nokia OZO captured the 360 via 8 overlapping stereoscopically positioned cameras and 8 ambisonic microphones, all monitored by the director in real-time via a virtual reality headset, in full-360 surround, with stereoscopic depth of field.

Results

The final result was an incredible and ingeniously compiled panorama with receptive audio—all triggered by viewer direction and movement.

Media

Video for A Whole New Spin

Produced by

Aaron Johnstone, FIAT

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18