THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 11th Annual Shorty Awards Best Mid-Range Media Buying Strategy

This award honors campaigns with the most impressive mid-range media buying strategies across platforms including social, mobile and video. Programmatic strategies are eligible for this award. Budget must fall between $10,000 and $50,000 to qualify.

See previous winners and honorees here.

Winner

Mid-Range Media Buying Strategy
winner
Impractical Jokers: Official Scoopski Potato Scooper Job Posting
The pantheon of TV comedy is filled nearly to the brim with hilarious catchphrases that live on in …

Finalists

Mid-Range Media Buying Strategy
finalist
Northeastern University Research Brand Elevation
Northeastern University is a global research university powered by experience. We sought to elevate…
Mid-Range Media Buying Strategy
finalist
audience honor
Sabra Influencer Marketing Campaign
Sabra Dipping Company is a well-known brand that's been in many of our homes. Their classic Mediter…

Nominees