The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 12th Annual Shorty Awards

Zion Williamson

Finalist in Sports

About Zion Williamson

Thanks to his dominant play and towering dunks, college basketball phenom Zion Williamson was perhaps the most talked about athlete on social media this year, jumping, dunking and swatting his way into the zeitgeist. A shoe-related injury in February was one of the most talked-about viral events of the season, garnering responses from Lebron and Obama to name a few. The number one overall draft pick in this year’s NBA draft, Zion was a mega-star even before playing his first professional game, with over 4M Instagram followers and another 410K+ on Twitter, the Duke alum inked a shoe deal with Nike worth $75 million, the largest shoe deal ever for a rookie.

Zion Williamson's best work on social